INTERVIEW WITH RC X GOD TIME

 

There are many people who talk the talk, but few who actually walk the walk. The first day I met RC, I knew he was about his business. Business and rap are commonly mistaken for the same thing, but they are distinctly different in reality. As it turns out, Robert Curry, owner of the High Class Hustle and 93 Premium Brand, also known as RC, has found a way to do them both well. We got a chance to sit down with RC for an interview on his new album God Time, and got some valuable insight on his process as an artist. After sitting with the album for several spins, we can say it is well worth a listen.

Follow us on Instagram to see the live interview, as we take you through it below, followed by our thoughts on the album.

“If you not bumpin that God Time, you not in the right tax bracket.” - RC

The Interview

What made you start a rap career?

Always had a love for music. Heavy inspiration from Souja Boy- really made music more accessible, and helped provide ways to get into the rap game.

What rapper or producer inspires you?

Zaytoven and Kanye West. Really the whole 70/80s era.

From some of the conversations we have had previously, you seem to have a deep knowledge of the rap game- is this for the love or are you treating it like a business?

A little bit of both. Rap is pop culture. In my opinion, it is not right for any other culture to sell black. But I definitely have a love for it.

What do you want to do with your rap career?

I want to keep going long enough to generate buzz for the label. Just trying to get the cup to overflow so it can be used as a legitimate source of funding.

I can say the album rides from front to back- how long did it take to put together?

It’s really a compilation album of my favorite tracks from my catalog, but I had to build a catalog first. Wanted to drop it for the times, and the next move is to get it distributed.

Do you write or freestyle?

I do what I call more “digital writing,” where I put the cadence down first, and then go back and add the lyrics. Don’t want to waste any time in the studio- tracks are usually already done before I get there. That would be like you showing up to the gym for a game and trying to find your shot right before game time. 

About how long does it take for you to lay a track?

About an hour per track.

Production is definitely smooth and lends itself well to the album by not trying to do too much- was this on purpose?

Everything should fit in line with the brand. It is not a hard nose or grimy brand, it’s classy, hustler type brand.

What can the people expect to hear from you next?

Visuals are on the way, with plenty more singles up next.

What do you think is the next step to take your rap career to the next level?

Really just looking for a label deal to set my own label up for distribution. Other than that, I have no idea what the future holds, but I will wait to find the right situation.

As soon as I heard you talk I knew you were from Memphis. Who is the hottest in your city right now?

All time? Tie between Three 6 and Gotti. But as for right now, RC been in the game for 10 yrs, and if you not bumpin that God Time, you not in the right tax bracket.

Now I know you also do clothing and are heavy into fashion. What can the people expect next from your High Class Hustle and 93 Premium brands?

Well they are both about to be re-branded into Premium by High Class so that is in the works. There will be a pop-up shop in Atlanta on black Friday. Dropping vintage gear as well. Premium, for those who don’t know, is the highest level of hustle.

 

The Album

With just 10 tracks God Time clocks in at 26 minutes, and the shortness in length is really the album’s lone weakness. 9 of the 10 tracks make our late 2020 rotation, with 3 tracks (Spill, New Money, and Intro) making it into the permanent rotation. This is an exceptionally high mark for any ORR reviewed album, independent artist or otherwise. The production is smooth, and RC provides the cadence to match. Full of noteworthy quotables, God Time is an excellent debut project, and definitely deserving of your continued pandemic spins.  As always, we here at ORR take pride in the introduction of new music and artists, and can confidently cosign God Time.

 

12.2 – The Oracle